Early in my career, I earned a degree in fine art and worked in web design and marketing, creating websites and promotional materials for several companies. Later, I shifted into teaching ESL and traveling, assuming that chapter of my life was behind me.
I was surprised when, after settling back into life in the States and opening Fair Winds, local business owners began asking for help with their marketing. In response, I decided to create Canva social media templates featuring my Angel Whisper alcohol ink paintings to support heart-centered entrepreneurs in creating a professional brand that is true to their ideals.
As I worked on the templates, I thought back to why I started Fair Winds — to help others and show that a business can value connection, integrity, and empowerment while still being successful. From that desire, my mindful marketing framework and tools began to take shape.